The mythical downtime in freelancing
Balancing work/life, Freelancing, The home office No Comments »In freelancing, it’s totally possible to be swamped even when you’re not swamped with work. Allow me to explain.
We’ve all heard of the ebb and flow cycle. The way it basically works is that when things are ebbing we run around trying to make them flow, and when they finally flow they usually overflow, and we end up wishing we’d appreciated the downtime when we had it.
You know, it’s the whole “grass is greener when you have no time to lie in it and read a good book” theory.
So really, there is no downtime, even in times when work is slow, because when work is slow I pick up my marketing efforts. I go to more networking events, I schedule more meetings with potential clients and spend time researching publications and pitching them.
When I don’t have a lot of work coming in, there’s no end to how much I’ll do to bring the work back in. And since networking and sending out proposals and pitches aren’t the kinds of things that show instant results, nothing ever feels like it’s enough. My time management skills pretty much disappear and I become swamped with the non-work work.
Until that one contract gets signed. And then another, and another…and poof! Suddenly I’m busy again and I have a set schedule. I’m the type of person who’s so deadline-driven that if I forget to write something on my to-do list I’ll still write it in after I’m done, just to get the satisfaction of checking it off the list.
The only thing that doesn’t end up making it onto the list is some downtime. And really, I’m not sure that it should. Downtime outside of work is one thing, and I’m all for that. But when there’s downtime in my freelancing, I remember my internship at an ad agency my freshmen year in college. At one point, I thought I had nothing to do, until my boss saw me doing nothing and gave me the task of archiving their entire stock of digital images.
Lesson learned: There’s always something we could be doing.
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